Twitter: The Art of 140 Characters

October 10th, 2011

The biggest test of any word wizard is to condense lengthy advertising rhetoric into a neat bite-size little tweet while still delivering the overall message. Twitter is a marketing platform that can allow you to reach followers almost immediately.  This can be wonderful if the purpose of Twitter marketing is instant updates on special events [Read More …]

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Mobile Power

September 27th, 2011

The dark ages of only being able to target broad audiences as a whole with commercials and print ads are over. In addition to these platforms, a more focused approach is now available: mobile marketing. Mobile marketing reaches individuals on a personal level. According to a recent Pew Research study, Americans and Text Messaging, 83% [Read More …]

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Posted in Mobile | Posted by |