FM 101 The River
“City Shots” Campaign
When the River came to us for a new television idea, we wanted to create something that no other station could put their name on. Since the River had some of the most popular and well-known on-air personalities in St. Louis, we decided to capitalize on that strength. We created several spots that featured River personalities having fun in various locations around St. Louis. We chose popular area landmarks that River listeners would identify with.
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Hip Check Campaign
“This campaign has been another huge success for us at the River. We knew what we wanted and Turec delivered more than we expected…a campaign with legs. Our ratings are excellent and the station has a very strong and loyal listening audience. Turec delivered interesting, exciting creative that has gotten nothing but positive response among our listeners and staff.”
John Kijowski
General Manager
WVRV/WSSM, Bonneville Broadcasting